PSGH JOIN FORCES WITH TWO COMPANIES TO COMBAT FAKE DRUGS
The Pharmaceutical Association of Ghana(PSGH) has partnered with two Accra based award winning digital agencies namely mpedigree Network and Pop Out to support the fight against the inflow of fake drugs in Ghanaian markets through the use of social media technology. As a result of this partnership, PSGH has launched a technology driven program dubbed "PREVENT INITIATIVE" in Accra yesterday which seeks to prevent the inflow of fake and counterfeit medicines into the country. The Preventive Initiative according to President of the Pharmaceutical Society of Ghana, James Ohemeng Kyei employs the combination of social media tools, such as Facebook, twitter, instagram, whatsapp and what he described as an end user pharmacy- level authentication of medicine by mobile technology. He noted with the partnership between PSGH, mpedigree and Pop Out, growing number of medicines made and marketed by members of PSGH have been coded with unique ID's covered by safe scratch-off