Budget Cash & Carry declares blue jeans energy drink safe for public consumption
The
Chief Executive Officer (CEO) of
Budget Cash and Carry, Nana Egyir Aggrey has allayed public fears on the safety
of its product; Blue Jeans Energy Drink declaring it as harmless and of good
quality for public consumption.
Nana Egyir Aggrey, CEO of Budget Cash and Carry |
He made
this known at a press briefing in Accra held at the Holiday Inn Hotel on
Monday, January 23, 2017.
Budget
Cash & Carry, importers of Blue Jeans Energy Drink has been in the news for
the bad reasons lately following a misconception created by a video content
which has gone viral on social media suggesting the content of 250ml Cans Blue Jeans
Energy Drink bearing an image of a Santa Claus and having wrap-around sticker
labels is fake and could be injurious to human health.
The
issue has generated huge controversy between some section of the public
despite all attempt by the company to resolve the problem through media
announcements.
It has
caught the attention of the Food and Drug Authority (FDA) who quickly responded
by issuing a press release to correct the misconception and directed Budget
Cash and Carry to withdraw the said product from the market which it has since
complied.
But
explaining the controversy surrounding the whole saga, Head of Legal Department
of Budget Cash and Cary, sole importers of blue jeans energy drink, Lawyer
George Eshun said the genesis of the whole problem began when the company
realized it could not meet the deadline for shipments for the Christmas in view
of delays in getting lithographically labeled blue jeans cans with the original
features which it is noted for hence the need for using the 250ml cans with
Santa Claus having wrap-around sticker labels.
“We
therefore had to agree to have the beverage packaged in other cans produced by
the same manufacturer of Blue Jeans Energy Drink and to have a form of
secondary labeling bearing our features and details, hence the wrap – around
sticker labels shown in the video” he noted.
Lawyer
Eshun referred to the incident as “a production challenge regarding the supply
of special cans (250ml) with features for the yuletide resulted in a decision
which unfortunately has not been accepted by some section of the public, in
spite of all efforts made to address the problem publicly through the media”.
He noted
the content of the Blue Jeans Energy Drink in the 250ml cans is a product of
Budget Cash and Carry which is safe and of good quality therefore not a fake
product as the video seemed to suggest.
He however,
assured the public of the company’s readiness to comply with the directives of FDA in all investigations it
may further wish to conduct adding, “We hereby recall all Blue Jeans Energy
Drink particularly the 250ml cans and call on all our distributors to return
them to our warehouse.”
The
Budget Cash and Carry is the sole importer and distributor of Blue Jeans Energy
Drink in Ghana for the past twenty years.
The company has also been noted for importing other top class brand of
beverages which has attracted huge patronage from the public over the years.
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http://awakeafrica.com/budget-cash-carry-declares-blue-jeans-energy-drink-safe-public-consumption/
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