Mtn Suncity Fest 2014 Halt Positively In Sunyani
MTN Ghana has successfully ended its month-long regional festival celebrations, dubbed Suncity Fest, in the Brong Ahafo Region. The activities for this year’s Suncity Fest started on Monday, September 1 st with an on Air Radio launch which was followed by a retailer’s forum and merchandising blitz, where MTN took the opportunity to brand the regional capital with MTN paraphernalia. There was replacement of trade elements such as umbrellas and tables for vendors across the region. To give subscribers experiential knowledge of MTN’s products and services and to bring our customer service to the door step of MTN’s customers, data ambassadors embarked on activation drive around commercial areas in and around Sunyani and other towns during Suncity Fest. In an interview after the end of Suncity Fest, the Chief Marketing Officer of MTN, Mr. Rhaul De said, “the month of September was dedicated to celebrating the people of Brong Ahafo because we value our relationship w...