KENYA, NIGERIA KICKED OFF TOURISM CAMPAIGNS IN WEST AFRICA
Nigeria and Kenya has kicked off massive tourism marketing campaigns in West Africa by launching travel trade training sessions in different regions of Ghana and Nigeria. Kenya Tourism Board (KTB) says the two countries have shown all the indications of contributing to the Kenya's tourism growth as Kenya turns to emerging markets and the Africa region for more tourists. "West Africa is potential to us and this is the beginning of our efforts to tapping into the market that has high spenders with willingness to spend" says KTB Regional Marketing Manager Fred Okeyo during the launch of travel trade training and media engagement programs underway in the cities of Ghana and Nigeria. KTB is training about 200 travel agents in West Africa as well as media engagement programs in a bid to equip them with information on Kenya's tourism products. Last year Ghana and Nigeria recorded about 23,000 arrivals to Kenya, a figure KTB says will be increased significantly soo...